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Content Evolution Advisors

The Content Evolution Board of Advisors are gathered from a variety of fields from around the world.

Lucy Baney, is the President and CEO of Access Technologies Group, Inc. (ATG), a provider of e-learning tools and solutions. Ms. Baney's technical career included jobs as a Systems Programmer, an application programmer and a Systems Engineer. She moved into sales with IBM becoming a sales manager and a branch manager. She ultimately served as an assistant to the chairman and CEO before becoming an executive in product development and marketing.

After 19 years with IBM, Ms. Baney left to pursue an entrepreneurial path founding ATG as an Internet application development company focusing on the development of e-learning courseware, simulations, and authoring tools. Her most recent venture with e-learning, includes developing a derivative of her patented Simentor® product which will enable disadvantaged people to learn appropriate social interactions (soft skills) that will help them get and retain jobs. In January Ms. Baney was awarded the 2007 Women of Innovation Award for Community Innovation and Leadership by the Connecticut Technology Council. She currently serves on the board of The Business Council of Fairfield County, where she is a member of sub-committee to grow the workforce in Fairfield County. She is a founding advisory board member of the Academy of Information Technology, a magnet high school in Stamford, CT specializing in IT skills. Lucy is chairman of the National Advisory Board of the National Workforce Center for Emerging Technologies (NWCET) in Seattle, Washington. Ms. Baney is on the board of directors for the Icelandic American Chamber of Commerce. Ms. Baney is a graduate of Florida State University.

CHRIS D. BEAUMONT, GCOE Professor, University of Tokyo, Managing Partner, Beaumont & Partners. Chris, a British national, enjoyed a varied career before coming to Tokyo over 16 years ago. He began his professional life as an academic, and for ten years was a Professor at London Business School. Chris has also worked for a number of global management consultancy strategy boutiques in both Europe and North America. His route into brand marketing communications was to create a joint venture with CDP while at Coopers & Lybrand. He was so intrigued by CDP that he became their Business Development Director.

For 10 years Chris was with McCann-Erickson in Asia; he was both Vice-Chairman of their operations in Tokyo and Chief Strategy Officer for WorldGroup across Asia. At the same time he led the turnaround and success of their brand and consumer research consultancy. Chris then spent some 6 years leading Grey Group Japan during which they prospered on all key dimensions, and extended its specialist communications capabilities through the acquisition of Grey Healthcare.

In October 2008, the University of Tokyo made Chris a Professor in their Global Centre of Excellence to foster best in class collaboration between business and academic initiatives. Beaumont & Partners was created to provide strategic marketing and brand communications advice to empower Asian brands. This rapidly changing region demands new solutions and the strategic imperative is to build new business models that create full value for owners and adapt quickly to new marketing and brand.

Gene DeRose is chairman and co-founder of HouseParty, Inc., and co-founder and longtime CEO of Jupiter Communications. DeRose is an entrepreneur and writer whose focus has been anticipating how technology and other forces will transform media, culture and society. House Party is a new marketing channel for major brands to reach consumers in their homes, powered by the Internet. Each event is built around a powerful theme that mobilizes tens of thousands of individuals to participate in real-world parties held in homes. Consumers use online tools to invite, organize, and celebrate their parties, all of which are linked together at houseparty.com. Prior to founding House Party, he was the founder and longtime CEO of Internet research pioneer Jupiter Communications, where he spent 12 years building the company into a $100m-per-year company – the most successful and well-respected firm analyzing the impact of the Internet on consumer entertainment and commerce. Jupiter was sold to Media Metrix in 2000, after which DeRose became chief operating officer and vice chairman of the merged company (Jupiter Media Metrix).

David W. Hill, Vice President, Brand Management & Design, Lenovo Group. As the Vice President of Lenovo brand management and Design, David leads an international team of brand strategists, human factors engineers, graphic, and industrial designers shaping the brand and visual impressions of Lenovo. Prior to joining Lenovo, David led and managed some of IBM's most strategic and successful design initiatives. His experiences include computing systems ranging from high performance server design to the now classic ThinkPad. His work embodies a strong synergistic relationship between both form and function.

David has often been recognized for design excellence by the German Industrie Forum Design Hanover, including their coveted Top 10 and Best of Category awards. His work has received ten IDEA awards from the Industrial Designers Society of America, as well as their Design of the Decade honor for ThinkPad. Additionally, products designed by David have received the Design Zentrum Nordrhein Westfalen Best of the Best Award for Highest Design Quality, the Chicago Anthenaeum Good Design Award, and the Japanese G-Mark for Design Excellence.

David's work was recently featured in a cover story Businessweek magazine article and in Steve Hamm's book The Race for Perfect, where the design and introduction of the ThinkPad X300 are chronicled. His work is also included in the permanent design collections of museums in both Europe and the United States. David currently has more than 50 issued patents focused on design innovation. Website: www.dwhilldesign.com

Dr. Erich Joachimsthaler, Managing Director of Vivaldi Partners and Visiting Professor of IESE Business School. Erich Joachimsthaler is a Managing Director of Vivaldi Partners and the U.S. leader of The E-Edge Company. Vivaldi Partners, an 80-person strategy and marketing consulting firm with headquarters in New York City and offices in Munich, Duesseldorf, London, Zurich, Hamburg and Buenos Aires. EEdge is a management and executive development firm that delivers programs in over 26 countries together with its strategic alliance partner, IESE Business School. Vivaldi Partners and E-Edge are part of the Context Group, a management company with offices in New York City, London and Singapore that helps companies to change and achieve profitable growth anywhere including the digital world. Context also incorporates Fifth Season, a design experience and innovation company. Erich is also a Visiting Professor of Business Administration at IESE, the leading European MBA and the No. 3 Top Executive Program in the world according to the latest 2009 Financial Times study and the No. 1 ranked global MBA program according to the 2009 The Economist study.

Dr. Joachimsthaler is an internationally recognized authority on strategy, marketing, branding and brand valuation being quoted regularly in the USA Today, The New York Times, Wall Street Journal, Investors Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Business Week, Marketing Week, US News & World Report, Forbes, a host of trade publications and extensively in European and Latin American media. He has been featured at CNBC PowerLunch, CNBC Europe and Forbes TV.com. He is also a regular speaker at industry conferences and company meetings in both Europe and the U.S.

Erich has published nearly 60 articles in such respected academic journals as the Journal of Marketing Research, Journal of Marketing, Journal Consumer Research, and Sloan Management Review. Centered on marketing issues, this research has addresses these issues from a quantitative and methodological as well as strategic and marketing perspectives. Since the early 1990s, Erich’s research has focused on branding, advertising and marketing issues. With his partner, David A. Aaker, he has written numerous articles and award-winning best practice cases. His book Brand Leadership, co-authored with David Aaker and published by The Free Press (January, 2000), has been translated into seven languages: Spanish, German, Japanese, Italian, Finnish, Korean and Japanese. His book Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy on the broadening strategic role of marketing in building growth businesses, was published by the Harvard Business School Press in 2007 and has been a bestseller in Germany, Austria and China. It has been also translated in 10 languages and has won the AMA-Berry 2008 Best Marketing Book of the Year award.

Professor John G. Lynch, Jr. from the Marketing Department of the Fuqua School at Duke will join the Leeds School of Business, University of Colorado at Boulder. He is a decorated researcher and teacher who has been honored by the American Marketing Association for outstanding contributions to the science of marketing.

Lynch is currently the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University. He is past president of the Association for Consumer Research, past associate editor for the Journal of Consumer Research and past associate editor and co-editor for the Journal of Consumer Psychology. He has published many articles in academic journals on consumer behavior and marketing research methods. His current research focuses on consumer decision making.

He received the 2003 Society for Consumer Psychology Distinguished Scientific Contribution Award and the 2004 American Marketing Association Paul D. Converse Award for Outstanding Contributions to the Science of Marketing. He is a Fellow of the American Psychological Association and Fellow of the Society for Consumer Psychology. Four of his papers have been honored as outstanding article of the year, twice by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Marketing.

David Martin is one of the leading practitioners in the field of branding. For 27 years, he has served clients across a diverse array of industries and has lectured and written extensively on key subjects including; the role of the "source" brand, brand portfolio rationalization, new trends in branding, brand delivery, employee engagement, customer experience and brand valuation as an ROI tool.

David is President of the New York office and is the lead on key technology, communications and financial service client relationships. He is responsible for the innovation and continual enhancement of the Interbrand offering and ensures that clients receive creatively strategic and strategically creative solutions that impact their business performance.

David's has broad experience in business to business, business to consumer and business to business to consumer branding issues having led significant strategic branding initiatives for airline, automotive, consumer goods, financial services, core industrial, media, entertainment, pharmaceutical, services, telecommunications, utility and technology clients.

David holds an MBA in Marketing & Finance from Rutgers University and a BA in Psychology & Sociology from Monmouth University in New Jersey. He is married and resides in New York City.

Dr. Grant McCracken, Cultural Anthropologist, MIT.

PAST POSITIONS: Ph.D., Anthropology, University of Chicago; Visiting Scholar, Cambridge University; Director, Institute of Contemporary Culture, Royal Ontario Museum; Visiting Scholar, McGill University; Senior Lecturer, Harvard Business School

PUBLICATION: 10 books: Culture & Consumption I; The Long Interview; Big Hair; Plenitude; Culture & Consumption II; Flock and Flow; Plenitude; Transformations; Chief Culture Officer (Basic Books, due out Fall 09); Free Form (manuscript under review); German, Korean, Japanese, Italian, Portuguese, Chinese translation; Best Paper Award, Journal of Consumer Research; coverage: Oprah, NY Times, LA Times, Newsweek, BusinessWeek; blog: cultureby.com, 1150 entries,1.4 m words, 6800 comments,1.8 m views

CONSULTING: Ethnographic research (to identify consumer tastes and preferences); In-home, one-on-one interviews with ~ 1200 Americans over 20 years; Anthropology analysis (to identify American culture and trends); Popular culture, high culture, domestic life, corporate life, art, science, digital world, start-ups, cultural traditions, cultural innovations; Marketing analysis (to identify strategy, opportunity, innovation); Committees: IBM Advisory Committee on Social Marketing, ThinkPad advisory

CLIENTS: Ameritrade, AT&T, Campbell Soup, Coca-Cola Co., Eastman Kodak, Ericsson, Ford Motor Co., HP, IBM, Kimberley Clark, Kraft, Miller Lite, Nike, Thomas J. Lipton, Procter & Gamble, Sesame Street, Timberland, Unilever

Gil McWilliam: As one of Duke Corporate Education’s Executive Directors, Gil is responsible for leading several key client relationships, and also leads design and development work with current and potential clients. She also teaches marketing for several clients, and recently has specialized in business-to business (particularly high tech) marketing.

Before joining Duke Corporate Education in 2001, Gil was Associate Professor of Marketing at the London Business School.

Gil served as Dean of the Executive MBA Program at London Business School between 1995 and 1998. In addition to her time at LBS, Gil has held a number of visiting professorships at institutions around the world including Scandinavian International Management Institute in Copenhagen, CEIBS Business School in Shanghai and Harvard Business School. She has also taught at Cranfield School of Management and The Management School at Imperial College London.

Throughout her academic career Gil has kept close consultancy links with commercial organizations, working globally at the board and senior executive level with a number of companies in high-tech, consumer goods, retail banking, pharmaceutical, media, advertising and strategic consulting industries. She has a strong reputation in the area of branding, and has written numerous articles on this subject, as well as on marketing and the internet.

She has taught marketing around the world, recently teaching executives in China, Japan, Singapore, Australia, and extensively throughout Europe. She has even taught Marketing in Russia in Russian.

Gil holds a PhD in consumer behavior from Cranfield Business School, an MBA from Manchester Business School, an MA in Soviet Politics from Birmingham University, and a BA in Russian and French from Exeter University. She also holds a Postgraduate Certificate in Education from York University.

Jerry Michalski, Founder, Sociate. As a guide to the relationship economy, Jerry Michalski (ma-call-ski) helps companies develop strategies that build authentic, productive relationships with their customers as well as among their employees. Jerry's consulting clients include the Institute for the Future (IFTF), Best Buy and Havas Media. His perspective was formed over 12 years as a technology industry analyst, first for New Science Associates (a company like Gartner) and later writing Esther Dyson's monthly newsletter, Release 1.0. Jerry earned an MBA from the Wharton School and a BA in economics from UC Irvine. He was raised in Peru and Argentina and speaks fluent Spanish and German -- and pretty passable French.

Ms. Fran O’Sullivan, Senior Vice President, THINK Product Group, Lenovo Ltd Inc. Ms O'Sullivan has worldwide responsibility for all THINK-branded desktops, notebooks, workstations, servers, displays, peripherals and software. Ms. O’Sullivan was the General Manager of the PC Division of IBM before joining Lenovo in May, 2005, and has extensive experience in the Personal Computer industry. Ms. O’Sullivan graduated from the University of Virginia with a bachelor’s degree in Electrical Engineering and serves on the University of Virginia Engineering Industry Advisory Board. She also serves on the Board of Directors for the North Carolina Technology Association, the North Carolina Chamber of Commerce and North Carolina Coastal Pines Girl Scouts..

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. A Visiting Scholar with the Design Lab at MIT, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine's latest book, Authenticity: What Consumers Really Want, recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. He also wrote the award-winning Mass Customization and co-wrote the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage.

Jon Rubin, President, In-Stadium. Jon is currently CEO of InStadium, a leading advertising and promotion company that specializes in reaching consumers at over 250 sports venues throughout the United States reaching more than 200MM attendees. Prior to InStadium Jon was at News America Marketing the marketing services division of News Corporation, where he Senior Vice President managing retail and manufacturer relationships in the Mid-West. Jon's team was responsible for selling advertising and promotional programs to consumer package goods companies as well as negotiating retail contracts with the largest food, drug and mass merchandiser's in the country. Previously, Jon was Chief Marketing Officer for Greenfield Online, a leading marketing research company. Prior to Greenfield, Jon was Senior Vice President of Strategic Planning and Vice President of Marketing at ActMedia, an international place based Media Company, which was acquired by News America Marketing in 1996. Jon started his career in brand management at Nestle Pet (formerly Ralston Purina) where he managed various product lines. Jon is a graduate of the University of Tulsa and has a MBA from the Darden Business School at the University of Virginia. Jon is married and has two children.

Dr. Kazuhiko Yamazaki, Professor, Chiba Institute of Technology. Kazuhiko Yamazaki is a professor, user experience design lab., department of design at Chiba Institute of Technology in Japan. Prior to that, he was design manager of user experience design center in IBM Japan, IBM Distinguished Engineer . He has been leading work on industrial design and human interface design in hardware and software products. His achievements are to establish ThinkPad product design in worldwide mobile computing.

He received a Bachelor of Science degree in industrial design from Kyoto Institute of Technology, and PhD degree in design from Kobe Design University.

He is Vice chairman of the board of directors in Human Centered Design -Net and a councilor of International Media Research Foundation.

Content Evolution contact: U.S. Voice: 919 942 4941 – e-mail: ce@contentevolution.net – or – contentevolution@gmail.com