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Erich Joachimsthaler is an internationally recognized authority on strategy, marketing, branding and brand valuation being quoted regularly in the USA Today, The New York Times, Wall Street Journal, Investors Business Daily, Advertising Age, Absatzwirtschaft, Brandweek, Business Week, Marketing Week, US News & World Report, Forbes, a host of trade publications and extensively in European and Latin American media. He has been featured at CNBC PowerLunch, CNBC Europe and Forbes TV.com. He is also a regular speaker at industry conferences and company meetings in both Europe and the U.S.

Erich has published nearly 60 articles in such respected academic journals as the Journal of Marketing Research, Journal of Marketing, Journal Consumer Research, and Sloan Management Review. Centered on marketing issues, this research has addresses these issues from a quantitative and methodological as well as strategic and marketing perspectives. Since the early 1990s, Erich’s research has focused on branding, advertising and marketing issues. With his partner, David A. Aaker, he has written numerous articles and award-winning best practice cases. His book Brand Leadership, co-authored with David Aaker and published by The Free Press (January, 2000), has been translated into seven languages. His book Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy on the broadening strategic role of marketing in building growth businesses, was published by the Harvard Business School Press in 2007 has been translated into 10 languages and has won the AMA-Berry 2008 Best Marketing Book of the Year award.
Content Evolution leadership is professionally
diverse to drive global innovation
Content Evolution Leadership
Kevin A. Clark, President and Founder, Content Evolution LLC
Board of Advisors
Lucy Baney, President & CEO, Access Technologies Group, Inc.
Chris D. Beaumont, GCOE Professor, University of Tokyo, Managing Partner, B&P
Napier Collyns, Co-founder, Global Business Network
Gene DeRose, Chairman & Co-founder, HouseParty, Inc.
David W. Hill, Vice President, Brand Management & Design, Lenovo Group
Dr. Erich Joachimsthaler, Managing Director, Vivaldi Partners
Professor John G. Lynch, Jr., Leeds School of Business, University of Colorado
David Martin, President, Interbrand
Dr. Grant McCracken, Cultural Anthropologist, MIT
Gil McWilliam, Duke Corporate Education Executive Director
Jerry Michalski, Founder, Sociate
Fran O’Sullivan,General Manager, Integrated Supply Chain, IBM
B. Joseph Pine II, Co-founder, Strategic Horizons LLP
Jon Rubin, Founder, Rubin Strategy Group
Dr. Kazuhiko Yamazaki, Professor, Chiba Institute of Technology


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