Content Evolution LLC


Gene DeRose, is chairman and co-founder of HouseParty, Inc., and co-founder and longtime CEO of Jupiter Communications. DeRose is an entrepreneur and writer whose focus has been anticipating how technology and other forces will transform media, culture and society.

House Party is a new marketing channel for major brands to reach consumers in their homes, powered by the Internet. Each event is built around a powerful theme that mobilizes tens of thousands of individuals to participate in real-world parties held in homes. Consumers use online tools to invite, organize, and celebrate their parties, all of which are linked together at

Prior to founding House Party, he was the founder and longtime CEO of Internet research pioneer Jupiter Communications, where he spent 12 years building the company into a $100m-per-year company – the most successful and well-respected firm analyzing the impact of the Internet on consumer entertainment and commerce. Jupiter was sold to Media Metrix in 2000, after which DeRose became chief operating officer and vice chairman of the merged company (Jupiter Media Metrix).
Content Evolution leadership is professionally
diverse to drive global innovation
Content Evolution Leadership
Kevin A. Clark, President and Founder, Content Evolution LLC
Board of Advisors
Lucy Baney, President & CEO, Access Technologies Group, Inc.
Chris D. Beaumont, GCOE Professor, University of Tokyo, Managing Partner, B&P
Napier Collyns, Co-founder, Global Business Network
Gene DeRose, Chairman & Co-founder, HouseParty, Inc.
David W. Hill, Vice President, Brand Management & Design, Lenovo Group
Dr. Erich Joachimsthaler, Managing Director, Vivaldi Partners
Professor John G. Lynch, Jr., Leeds School of Business, University of Colorado
David Martin, President, Interbrand
Dr. Grant McCracken, Cultural Anthropologist, MIT
Gil McWilliam, Duke Corporate Education Executive Director
Jerry Michalski, Founder, Sociate
Fran O’Sullivan,General Manager, Integrated Supply Chain, IBM
B. Joseph Pine II, Co-founder, Strategic Horizons LLP
Jon Rubin, Founder, Rubin Strategy Group
Dr. Kazuhiko Yamazaki, Professor, Chiba Institute of Technology