Content Evolution Board of Advisors

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Gil McWilliam is responsible for leading several key client relationships, and also leads design and development work with current and potential clients. She also teaches marketing for several clients, and recently has specialized in business-to business (particularly high tech) marketing.

Before joining Duke Corporate Education in 2001, Gil was Associate Professor of Marketing at the London Business School. Gil served as Dean of the Executive MBA Program at London Business School between 1995 and 1998. In addition to her time at LBS, Gil has held a number of visiting professorships at institutions around the world and taught at Cranfield School of Management and The Management School at Imperial College London.

Throughout her academic career Gil has kept close consultancy links with commercial organizations, working globally at the board and senior executive level with a number of companies in high-tech, consumer goods, retail banking, pharmaceutical, media, advertising and strategic consulting industries. She has a strong reputation in the area of branding, and has written numerous articles on this subject, as well as on marketing and the internet. She has taught marketing around the world.

Gil holds a PhD in consumer behavior from Cranfield Business School, an MBA from Manchester Business School, an MA in Soviet Politics from Birmingham University, and a BA in Russian and French from Exeter University. She also holds a Postgraduate Certificate in Education from York University.