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Dr. Grant McCracken, Cultural Anthropologist, MIT.
PAST POSITIONS: Ph.D., Anthropology, University of Chicago; Visiting Scholar, Cambridge University; Director, Institute of Contemporary Culture, Royal Ontario Museum; Visiting Scholar, McGill University; Senior Lecturer, Harvard Business School
PUBLICATION: 10 books: Culture & Consumption I; The Long Interview; Big Hair; Plenitude; Culture & Consumption II; Flock and Flow; Transformations; Chief Culture Officer; Free Form; German, Korean, Japanese, Italian, Portuguese, Chinese translation; Best Paper Award, Journal of Consumer Research; coverage: Oprah, NY Times, LA Times, Newsweek, BusinessWeek; blog: cultureby.com, 1150 entries, 1.4 m words, 6800 comments,1.8 m views
CONSULTING: Ethnographic research (to identify consumer tastes and preferences); In-home, one-on-one interviews with ~ 1200 Americans over 20 years; Anthropology analysis (to identify American culture and trends); Popular culture, high culture, domestic life, corporate life, art, science, digital world, start-ups, cultural traditions, cultural innovations; Marketing analysis (to identify strategy, opportunity, innovation); Committees: IBM Advisory Committee on Social Marketing, ThinkPad advisory
CLIENTS: Ameritrade, AT&T, Campbell Soup, Coca-Cola Co., Eastman Kodak, Ericsson, Ford Motor Co., HP, IBM, Kimberley Clark, Kraft, Miller Lite, Nike, Thomas J. Lipton, Procter & Gamble, Sesame Street, Timberland, Unilever
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Content Evolution Leadership
 Kevin A. Clark, President and Founder, Content Evolution LLC
Board of Advisors
Lucy Baney, President & CEO, Access Technologies Group, Inc.
Chris D. Beaumont, GCOE Professor, University of Tokyo, Managing Partner, B&P
Napier Collyns, Co-founder, Global Business Network
Gene DeRose, Chairman & Co-founder, HouseParty, Inc.
David W. Hill, Vice President, Brand Management & Design, Lenovo Group
Dr. Erich Joachimsthaler, Managing Director, Vivaldi Partners
Professor John G. Lynch, Jr., Leeds School of Business, University of Colorado
David Martin, President, Interbrand
Dr. Grant McCracken, Cultural Anthropologist, MIT
Gil McWilliam, Duke Corporate Education Executive Director
Jerry Michalski, Founder, Sociate
Fran O’Sullivan,General Manager, Integrated Supply Chain, IBM
B. Joseph Pine II, Co-founder, Strategic Horizons LLP
Jon Rubin, Founder, Rubin Strategy Group
Dr. Kazuhiko Yamazaki, Professor, Chiba Institute of Technology
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