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John G. Lynch, Jr. is the Ted Anderson Professor at the Leeds School of Business, University of Colorado-Boulder and the Director of the Center for Research on Consumers’ Financial Decision Making. From 1996-2009 he was the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University. Lynch is past president of the Association for Consumer Research, past associate editor for the Journal of Consumer Research and past associate editor and co-editor for the Journal of Consumer Psychology.

He is a 2010 Fellow of the Association for Consumer Research, a Fellow of the American Psychological Association, and a Fellow of the Society for Consumer Psychology, and recipient of the Society for Consumer Psychology's Distinguished Scientific Contribution Award. Lynch studies the cognitive psychology of consumer decision-making. His more recent research has focused on intertemporal choice and planning, and consumers' financial decision making. Four of his papers have been honored as outstanding article of the year; he has twice been honored by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing.
Content Evolution leadership is professionally
diverse to drive global innovation
Content Evolution Leadership
Kevin A. Clark, President and Founder, Content Evolution LLC
Board of Advisors
Lucy Baney, President & CEO, Access Technologies Group, Inc.
Chris D. Beaumont, GCOE Professor, University of Tokyo, Managing Partner, B&P
Napier Collyns, Co-founder, Global Business Network
Gene DeRose, Chairman & Co-founder, HouseParty, Inc.
David W. Hill, Vice President, Brand Management & Design, Lenovo Group
Dr. Erich Joachimsthaler, Managing Director, Vivaldi Partners
Professor John G. Lynch, Jr., Leeds School of Business, University of Colorado
David Martin, President, Interbrand
Dr. Grant McCracken, Cultural Anthropologist, MIT
Gil McWilliam, Duke Corporate Education Executive Director
Jerry Michalski, Founder, Sociate
Fran O’Sullivan,General Manager, Integrated Supply Chain, IBM
B. Joseph Pine II, Co-founder, Strategic Horizons LLP
Jon Rubin, Founder, Rubin Strategy Group
Dr. Kazuhiko Yamazaki, Professor, Chiba Institute of Technology


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