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Grant McCracken
The Intersection of Anthropology and Economics
CONSULTING: Ethnographic research (to identify consumer tastes and preferences); In-home, one-on-one interviews with ~ 1200 Americans over 20 years; Anthropology analysis (to identify American culture and trends); Popular culture, high culture, domestic life, corporate life, art, science, digital world, start-ups, cultural traditions, cultural innovations; Marketing analysis (to identify strategy, opportunity, innovation).
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|  | Content Evolution is a collaborative ecosystem with a
focus on intention and brand experience strategy | 
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Ethnographic research
