Brandscendence Kevin Clark	Authenticity Pine, Gilmore	The Experience Economy Pine, Gilmore	Hidden in Plain Sight Joachimsthaler	Culture and Consumption McCracken
Culture and Consumption II McCracken	Sun Tzu and the Art of Business McNeilly	Flow Csikszentmihalyi	A Whole New Mind Pink	Value Above Cost Sexton
Chief Culture Officer McCracken	Emotional Branding Gobe, Zyman	Cradle to Cradle McDonough, Braungart	The Writers Journey Vogler	The Cluetrain Manifesto Levine, Locke, Searls, Weinberger, Jake
Design Thinking including contributing authors Kevin Clark and Ron Smith

Value Above Cost: “Don Sexton renders a simple, yet profound truth visible when he defines marketing as ‘managing perceived value.’ Customer Value Added (CVA®) is breakthrough thinking about the way customers understand value and how organizations can deliver and measure value.” – Kevin Clark